ExpandCart Affiliate Marketing Lessons

1. Getting started

Introduction of the course

Affiliate marketing has become one of the most important and prominent ways to profit from the Internet, which has attracted many people around the world to work with, due to its importance and many advantages, whether for business owners, service providers, or owners of products and goods, or for affiliate marketers themselves. Although there are many ways and businesses that many around the world resort to in order to make huge profits from the Internet, affiliate marketing or commission marketing is the most profitable and the least risky of all.

Affiliate marketing does not require and does not carry any degree of risk to both parties, whether the owner of the product or service provider, or the affiliate marketer who promotes the product, commodity, or service in exchange for a commission agreed upon by both parties.

In this course, we will put the complete and comprehensive guide to the affiliate marketing program with ExpandCart platform and how you can make unprecedented profits from your home in an easy and effective way.

2. Affiliate marketing for beginners

a. What is affiliate marketing

There are a lot of companies or stores, whether traditional or online , and brands that own unique and competitive products, goods, and services, but they do not achieve high profit or the desired profit rate from their trade.

The decrease in profits in any given business is mainly due to the decrease in the volume of sales inside the business – regardless of its type and the nature of the product or service it sells to the public.

Experts attribute the decline in sales and the decline in demand for products, especially the unique ones, to the weak marketing operations of these products, goods, or services. What is the benefit of having a unique product or service, but your target audience does not know anything about it?

On the other hand, there are individuals or companies working in the field of marketing, both online and traditional, and they have huge bases of consumers and fans for products, goods, and services, and they also have their own professional marketing channels and means that help them reach and influence the consumer audience and push it towards buying a product or a particular good or service.

Yet, those individuals or marketing companies may not have that unique product, commodity, or service to market in their own ways among targeted customers or consumers who are interested in one way or another in what they promote.

Except that affiliate marketing has found the missing link between both parties, the owners of products and services who do not have effective marketing capabilities to reach the largest number of target audiences to sell what they own and make the desired profit rate and those who have effective and distinctive marketing capabilities who can do what the owners of products cannot do.

In other words, each of the two parties will compensate for the shortage that the other party suffers from, which is done based on the agreement between the two parties in exchange for a specific commission.

This is exactly what happens in the established affiliate marketing operations, as the second party ( affiliate marketer ) promotes and markets the products and services of the first party (the owner of the product, the producing company, the brand, or the service provider), in exchange for an agreed commission between the parties on each actual sale.

In short, this is the concept of affiliate marketing or commission marketing .

The commission in this process is collected on every sale, and it is an agreed percentage of the price of the product, commodity, or service sold, whatever the price is.

For more about the benefits and advantages of affiliate marketing, read our comprehensive article The Complete Guide for Affiliate Marketing with ExpandCart

b. How to get started with affiliate marketing

For those who want to work in the affiliate marketing system on the Internet, a set of necessary ingredients is required. The following are the most important components and tools.

• A Computer and an Internet Connection

Obviously, anyone who wants to work in commission marketing and make profit from the internet needs to have a personal computer on which they can do their work and for this computer to be connected to the internet, so that they can manage their marketing campaigns, reach customers, and track sales and profits effectively.

Therefore, they are indispensable means for the work in this area to be straightforward. They are essential tools that must be available before starting work in the first place.

• Availability of a Product or Service

After confirming the availability of the personal device and providing a good way to connect to the internet, we move to the second and most important stage in this regard, which is obtaining a vital product, commodity, or service on which your business in commission marketing is based.

You need something that you can market and promote among consumers by using various marketing methods and techniques, in order to be able to reach customers interested in what you promote and thus achieve sales and get the commission agreed upon with the owner of the product or service.

• A Good Source for Visitors

One of the ingredients that effectively helps in succeeding in this field is owning a good source for visitors, frequented by different groups of consumers, so that you can easily promote and market among them for the products, goods, or services that you work on.

And the sources of visitors that can be relied upon and promoted for your products or services are many and varied, including but not limited to blogs on the Internet, various content sites, forums that attract many visitors, Facebook pages, Facebook groups, and accounts on famous social media platforms like Instagram , Snapchat , Twitter , Pinterest , YouTube , and others.

All of these are good sources that attract large numbers of users of the Internet, and you can use these sources to market goods, products, and services and reach large numbers of potential customers, and thus collect more commissions from your corporate customers and owners of products and services.

• Certain Tools That Help You in Your Work

There is a set of tools that most commission marketers rely on to help them perform their business effectively, and enable them master affiliate marketing as well as achieving success and collecting large profits. Among the most important of these tools in general are the following:

• Bank Account and Credit Card or Master Card

Another ingredient that carries a lot of importance in order to start working in this activity on the Internet is to have a bank account so that you can receive commission money on the deals that you succeeded in completing, by the party you are marketing products or services for.

As for paying for advertising and marketing campaigns on the Internet and on various social media platforms (Facebook , Instagram , YouTube , Pinterest , Snapchat ), you need a credit card, whether Visa or MasterCard , in order to be able to pay for your paid advertising campaigns on those platforms.

With these basic and simple requirements available, you will already be able to start your commission marketing business as well as achieve good results in this business.

3. How ExpandCart Affiliate Program works

a. Who is ExpandCart?

ExpandCart platform is one of ExpandSolution.Inc projects, which was founded in the USA and Egypt and has regional partners in the Saudi Arabia, Kuwait and the United Arab Emirates.

ExpandCart is an integrated platform for e-commerce, which helps all businesses and ordinary individuals create a successful online store in just a few minutes and without the need for any technical expertise.

The platform is backed and filled with thousands of competitive features that meet all the needs of online commerce , as it provides comprehensive and effective solutions for all retailers and online store owners that help them to manage their business successfully, including an advanced online portal, point of sale system, and original mobile applications compatible with both operating systems: iOS and Android.

• More than 10 years of experience in the field of e-commerce.
• Clients in more than 40 countries.
• More than 5,000 affiliate marketers on our platform.
• More than 10,000 online stores are built with ExpandCart platform.
• More than $27 million in profit from sales was made by stores built through our online platform.
• More than 6000 e-commerce features to meet all the growth needs of the businesses and activities of various merchants.
• More than 190,000 orders have been received by ExpandCart.
• Over 50 innovation and invention professionals work full time to help clients succeed.
• Worldwide unlimited hosting powered by Amazon Cloud and Google Cloud with 99.9% availability guarantee.
• More than 60 advanced integrations with the largest online payment gateways and shipping companies from all over the world.

b. Benefits of ExpandCart Affiliate Marketing Program

• The Subscription Is Free

One of the most important advantages of ExpandCart affiliate is that subscription to the program is completely free, so that any affiliate marketer can register for the program and start working and collect profits without any fees or charges for that.

It is exactly the opposite from many companies that have special commission marketing programs, as they charge certain program fees for subscribers to sign up and start working with them.

• Profits and Commission

ExpandCart gives you a 20% commission on every deal you close through your affiliate link.

This means that you can make a profit of $600 in one deal, depending on the annual package your customer subscribes to.

The more you generate sales through your marketing efforts, the more profits you get. The relationship here is direct, but the most important thing that distinguishes ExpandCart affiliate program is that there are no limits to your profits that can be achieved through the company.

• The Biggest Percentage Ever

The percentage of commission granted by ExpandCart for affiliate marketers to market for its services and products is the first competitive advantage in this regard, as the commission rate can sometimes reach 50% of the value of the package that the merchant who comes through you is registered with, according to the package or price plan that the merchant finds suitable for him.

However, it is basically agreed upon that you will receive 20% commission profit on the first payment from the next customer on your way.

• You Can Use the Company's Advertising Campaigns

Another competitive advantage of the commission marketing program with ExpandCart is that the company allows the marketers who work with it to use its advertising and promotional campaigns in their marketing, which saves them a lot, either efforts or marketing budgets.

Our system will generate an affiliate link for you, which will look like this example below: https://www.expandcart.com/a/{your affiliate ID}

After you have registered and activated your personal account in the affiliate marketing program with ExpandCart, you can start promoting the company's services among merchants , product owners , service providers , and brand owners, by using your own affiliate link and your discount coupon as well.

After any of the subscriptions to one of the company’s packages are completed through your link, this process is registered for your account and in return you get the agreed upon commission which amounts to 20% of the value of the subscription package, regardless of the package or price plan that the merchant subscribed to. Via your link as a commission marketer.

4. How to promote ExpandCart to your audience

a. Blog writing

Choose a niche topic related to ExpandCart. The format could be educational, like a series of how to's: “How to generate traffic to your online store”, “How to use live commerce in marketing for your e-commerce store”, etc.

Think about the questions your audience is asking and answer those questions Compare ExpandCart to other e-commerce platforms building online stores, illustrating why ExpandCart is the best fit.

Write from your personal experience with ExpandCart and talk about why you recommend using the platform to create an online store.

Create in-depth product or service reviews. You could review a service or an application that ExpandCart offers, which your audience might appreciate.

Talk about ExpandCart features — our versatile ready-made templates, integrations with +60 payment gateways and shipping providers, the POS system, the unmatched servers’ capabilities and strength points, etc.

Pro tip 😉 The competition for keywords like “How to Create an Online Store” is high. Try more specific, low-competition keywords with good traffic to get results, like “How to Create an Online Store in Saudi Arabia.”

b. Social media promotion strategies

Social media is a 21st century marketing must, so definitely use the power of social networks when promoting your affiliate link. Here are a few ideas on how to reach out to your audience through their favorite platforms.

• Instagram

Publish a story with a link explaining how ExpandCart works.
Post a photo of the 30% summer discount that ExpandCart provides.

• Facebook

Share ExpandCart-related content on your personal and/or business account—from quick shoutouts to updates from ExpandCart's Facebook page.

Participate in Facebook groups or create one yourself.

Share a link to ExpandCart’s weekly webinar and tell people how they can benefit from the e-commerce experts we host and invite them to participate in the next webinar to get a chance to get answers for their questions.

• Quora and Reddit

Be active on forums and discussion sites. Try doing keyword or question searches (“How to create an online store for free?”, “shipping providers in the Middle East”, “Famous payment gateways in Saudi Arabia”, etc.)

• YouTube

Create YouTube tutorials on how to build an online store with ExpandCart. Be helpful. Cover all the steps: “How to customize your storefront using the magic tool”, “How to add products with different sizes and colors,” and so on. Here's an example: “How to build your professional online store in minutes with ExpandCart”

Do a product review and be honest in your videos—share your thoughts about the prices, comparison with other platforms, servers’ capacity, and so on.

Each social media platform has a different style of engagement, visuals, and text. If character count is an issue, try shortening your URLs. If you're struggling with visuals, try platforms like Canva and Pablo. And for the latest social media tips, follow ExpandCart blog! Look out for posts like:

c. How to drive traffic to your content

If you're just starting out your affiliate blog or website, you might have some problems getting traffic. One of the ways to tackle this is with paid advertising.

We'll share a few ways you can run paid advertising campaigns to boost traffic and get your content noticed, whether it's a blog article or social media post.

• Social Media Ads

Different social media platforms are a big hit worldwide and people are spending a lot of time scrolling down their newsfeed and engaging with content of all types.

Invest in paid advertising on social media depending on your search and goal: search about on which platform your audience lives and set a goal for your campaign (awareness, conversion, etc.).

Facebook is an obvious choice for most countries in the MENA region. It is more than just a social medium, it’s a key platform for online ads where targeting and creativity work wonders.

• Google Ads

Another option is promoting your content on Google Ads, but you'll want to do some research first. One ground rule is – no bidding on brand keywords! So while your content will mention ExpandCart, avoid using it as a keyword.

• Email Marketing

The email user base is still growing, and a recent survey showed that email has an ROI of 4400%, significantly higher than other marketing formats. So make sure you've got your {linkEmail}email strategy in check.

To get more out of your affiliate links, you’ll want to grow your subscriber list (you can use tools like Sumo for that). Once you have a solid list and have learned how to write marketing emails and campaigns, you'll start seeing results.

d. Deep linking

The more specific the content, the better the conversion rate. A great way to boost conversions is by deep linking—linking to a specific piece of content rather than a site's homepage.

So in the case of ExpandCart, try using landing pages and other specific URLs instead of our homepage.

Remember, you can turn any ExpandCart URL into an affiliate link by adding /a/[affiliate ID] at the end of it.

Here are some ExpandCart landing pages with high conversion rates you might like to use for your affiliate marketing campaigns:

5. ExpandCart Code of Honor

When creating blog articles, social media posts, videos, or any other online content that features your ExpandCart affiliate link, whatever you publish must be in line with our brand image and in keeping with ExpandCart's code of honor.

Sites where you promote your links cannot be associated with any content that can be considered vulgar, racist, sexual, or otherwise deemed offensive by ExpandCart.

You must also steer clear of using misleading or deceptive claims in your copy:

X Become a millionaire by selling online with ExpandCart
X Earn $10k in 2 weeks with ExpandCart
Even if it’ll be less clickable, make your messages honest and purposeful:
Start your e-commerce business with ExpandCart
Build your online store with ExpandCart

6. Congratulations

Congratulations! Now you’ve completed your lessons in our affiliate marketing course.

We do hope that you’ve got some good information to get you started, and for more you can always check ourblog for new articles.

We’re available around the clock for any inquiries or extra details by phone, via email, or through live chat. Contact Us.