The process of selecting an eCommerce platform is considered by many firms to be the core of their business. Yes, it is correct! Building an eCommerce platform is not difficult at this point, but if you start with the wrong eCommerce platform, your business will suffer quickly.
In this article, we’ll go over some of the most important aspects of an ideal platform as well as the top eCommerce platforms. Also, we’re going to answer some vital questions you may have like; How to build an eCommerce store? Which platform is best for eCommerce? What is the biggest eCommerce platform? and what are the two types of eCommerce platforms?
Let’s dive in!
What Is an eCommerce Platform?
A platform is a company method that generates value by enabling interactions between diverse parties, often customers and providers. Through network effects, platforms develop communities and marketplaces that allow users to engage and transact. The transition to digital and sophisticated technology in eCommerce websites has altered the way we do business, providing both resources and possibilities for those who conduct a company.
Those who wish to take advantage of this opportunity must consider how digital and technology might be used to promote items. As a result, internet businesses are slowly but steadily displacing physical and mortar stores.
Brands work hard to make their first marketing eCommerce a success, but the outcomes aren’t always as expected. One of the biggest blunders they made is partnering with the incorrect eCommerce platform.
An eCommerce platform is essentially an online retailer’s backbone. An eCommerce platform is a piece of software that allows businesses to create, host, and administer online storefronts or online eCommerce stores. The platform includes tools that enable eCommerce businesses to create a branded online storefront where they can advertise and sell their goods and services.
To manage backend activities such as accounting, order management, inventory management, and customer support, an online business, like any other business, may need extra software.
How to spot the best eCommerce platform?
It is feasible to put together several software solutions to build a full platform, but the process is time-consuming and results in regular maintenance and inefficient services for eCommerce businesses.
Fortunately, a new generation of business software that integrates all necessary commerce and business activities into a single platform can overcome this problem.
When it comes to eCommerce platforms, there is one concept that you must know: “platform design.” Taking technological considerations into account while designing a platform isn’t just about taking technological considerations into account. Developing features for the entire company process is what it’s all about. Adding value to both customers and retailers is what it adds. Keep in mind that an eCommerce platform is more than simply a piece of software.
8 Key Features of A Successful eCommerce Platform
Different platforms provide various functionality. With so many platforms and features to choose from, it’s difficult to know where to start.
Among the many options, keep in mind that an average eCommerce platform allows you to unify essential business operations for total visibility throughout your organization and, as a result, please even the most demanding clients.
It might be difficult to predict which eCommerce platforms will provide the functionality you want while being cost-effective due to the scalability of your shop.
You may rely on the following features to pick a successful eCommerce platform:
1- Highly Secured Site
If you’re a first-time business owner, terms like “PCI compliance” and “eCommerce SSL certificates” may be perplexing. You will, however, get to know them soon. Choose a platform with an SSL certificate and PCI compliance to protect the security of your business and the information it stores. On several platforms, you may get additional security packages. These packages can be evaluated depending on your requirements, as well as the requirements of your shop in the future.
2- Easily Created Content
Look for platforms that make it simple to add material to new or current sites, as well as new pages and contact forms. Creating and publishing content on your business should be a breeze. Your shop will suffer greatly in Google searches if it lacks good supporting material. Consider a platform with a solid reputation for having a solid content management system (CMS).
3- Smart Order Management
Make it as easy as possible for customers to buy, receive, and return things. To increase profitability, centralize order management. It’s ideal to have a single view of inventory across all channels and units in your company’s supply chain.
4- Integrated Single Platform
On a cloud-based platform, an eCommerce platform should enable natively unified eCommerce, accounting, POS, inventory, and order management, as well as marketing, customer care, financial, and merchandising.
5- A 360-Degree Customer View
A successful eCommerce platform should provide consistent user experiences, targeted marketing, and outstanding customer service. Across all touchpoints and channels, all customer interactions and transactions should be in a single perspective.
6- Exceptional Customer Service
If you want to make your shop stand out and live up to customers’ expectations, pick a platform that offers responsive, welcoming, customized, and rewarding mobile, web, and in-store experiences for them.
On the same platforms, completely support many business models, brands, channels, regions, currencies, and languages.
7- Highly Focused Support
Your platform provider should be able to assist you whenever you want it. eCommerce companies frequently provide help through a variety of channels, including email, live chat, ticket support, and direct phone calls. Choose the one that is ideal for you and then contact your platform provider if you have any platform-related issues.
8- Limitless Growth Support
On the same platforms, completely support many business models, brands, channels, regions, currencies, and languages.
Also, examine their accessible documents and tutorials, such as user guides, FAQs, how-to blog pieces, and knowledge base posts. Before contacting the suppliers, you might be able to locate solutions.
What Are the Benefits of eCommerce Platforms for Businesses?
Consider a home without a sturdy foundation, which is similar to an online company without a decent platform. An eCommerce platform not only supports but also facilitates the expansion of an online store.
Simply said, eCommerce systems are essential to the success of any online retail organization.
People generally flocked to brick and mortar locations in the twentieth century to facilitate trades. Platforms are now easing the exchange of value from decentralized networks of individuals, owing to linked technology and the Internet revolution, after many years.
As a result, the platform has developed at an exponential rate, and its capacity to facilitate value transactions has reached new heights. eCommerce solutions provide scalability and security protection whether they are hosted on-premise or in the cloud.
Accordingly, the platform has developed at an exponential rate, and its capacity to facilitate value transactions has reached new heights. eCommerce systems, whether on-premise or in the cloud, ensure the scalability and security of your data, as well as a wide range of operational benefits and business tools, such as:
- A toolkit for product management
- The ability to search
- Adapt sales and services to your preferences.
You may tailor your product information using eCommerce platforms to meet the demands of your online business. Both business owners and customers benefit from it.
Best eCommerce Platform to Start Your Business
If you’re asking yourself what is the biggest eCommerce platform, then our answer will be, ExpandCart. Taking into account the features of a successful eCommerce platform, we can strongly recommend to you our eCommerce builder, ExpandCart!
ExpandCart has made a set of new notable updates within the store control panel to make the process of creating an online store on our eCommerce platform for the first time, as well as to make managing the business easier for store owners, in order to learn how to start a successful online store with ease.
How to Create a Successful eCommerce Platform
We’ll take a tour of the control panel to go over the most recent upgrades to our eCommerce platform and discuss how to manage a successful eCommerce store with ExpandCart, including free consultations from our experts and support staff.
Let’s get your eCommerce platform started…
First: Register to Build an eCommerce Platform for Free
The instructions below will show you how to run a simple eCommerce platform:
- Click this link to get to the registration page.
- Fill up the essential information, including the name of your store, email address, password, name, and phone number. Then press the blue “Create Your Store” button.
- After you validate your details, the ExpandCart staff will establish your store. Then, to begin your voyage, click the “Start discovering” option.
- You’ll be sent to a new page where you’ll be asked a series of questions to help us better understand our clients’ companies so that we can help them tailor their online storefronts.
- “How do you currently sell your product?” is the first question in the eCommerce shop development process. You should figure out how you were selling your items before starting an online shopping site, whether it was through social media, an online marketplace, your own retail store, or anything else. “I sell my items from my retail store,” for example.
- “Where do you source your products from?” is the second inquiry.
We will also choose the option “I am a retailer that sources my items from wholesalers” as an example. Of course, you may choose the best solution for you, but we’ll walk you through the process using an example to help you understand how to launch an online business.
- “Do you have a registered company?” is the third question. Here, you must tell us whether your company is registered, has a commercial register, and has a tax card.
Finally, determine whether your company has an eCommerce website and then click “Next.”
- Following that, you’ll be sent to a page where you may select the type(s) of items you want to offer on your online store. You have the option to pick or skip this stage, but it is critical that you assist us in providing template recommendations that are appropriate for the items you are selling so that your clients have a positive shopping experience.
- You can pick multiple product types, and you can change your choices at any moment from your shop management panel. There’s no need to know how to code or design websites.
- Click “Next” after you’re finished.
In this article, we attempted to examine the most recent updates on the eCommerce platform and tried to tackle important questions you might have before reading this article. The features and costs offered by different eCommerce systems vary. Whatever path you take while creating your website, keep the following criteria in mind:
- The platform you select must allow you to keep your website updated and controlled at all times.
- Select a reputable web hosting service.
- Payment processors and shopping carts that are simple and easy to use.
- It’s beneficial to customer service and the user experience.
- Ensure the safety of your website and the data of your clients.
You should carefully carry out the first setup of your website, paying specific attention to the basis. Share with us what you’re missing to establish your eCommerce platform and get your business off the ground?!