Taking advantage of global events, such as Ramadan, to promote your product, store, service, brand, or business, has become a major activity of all business owners, brands, and shopkeepers.
Because it has an effective impact on increasing brand awareness, increase the volume of sales that can be achieved by the brand, and raise the rate of conversion through the website.
All by reaching the largest possible number of audiences interacting with marketing campaigns and advertising targeted during global events, whether religious or political Social or economic.
Through this article, we will review 10 of the most important digital marketing tips either online or through various platforms, including Facebook, Twitter, Instagram, YouTube, and Snape Chat.
We will explain the rest tips that can play a vital role in enhancing brand performance, increasing sales, and raise the online store’s conversion rate.
Top 10 Digital Marketing in Ramadan Tips 🌙
- Multiply digital campaigns and ads
- Know when to publish during Ramadan
- Learn from previous advertising campaigns
- Change your store into Ramadan’s theme
- Write in topics related to Ramadan
- Start testing and analyzing campaigns in the early days
- Take advantage of the trends in Ramadan
- Focus on video marketing
- Introduce more offers and discounts
- Create an email campaign to congratulate all your customers by Ramadan
In the beginning, it should be noted that recent case studies, researches, and reports in the e-commerce and digital marketing industries have confirmed that consumers around the world tend to buy more during Ramadan.
💬 In other words, the percentage of purchases in Ramadan increases by a large percentage, so many companies, as well as large online store owners tend to increase their digital marketing budget by up to 20% in Ramadan so they can sell more and make huge profits through this month.
1. Multiply Digital Campaigns and Ads
One of the most important steps we recommend during the month of Ramadan is to increase and intensify Ramadan digital marketing of your organization or business, whether online or offline.
You need also to increase the budget for those advertising campaigns by 20% during the holy month of Ramadan to increase sales and double the rate of conversions during your store.
2. Know When to Publish During Ramadan
You should also set your advertising or marketing campaigns to be specific and accurate during the month of Ramadan. These times should be between breakfast and Suhoor.
You will be allocated these special times during the holy month of Ramadan to display advertising campaigns promoting your services and products during the month of Ramadan.
These times are the appropriate times and a favorite for all consumers and the Muslim public to watch and interact from any kind of advertising campaigns or promotional content marketing campaigns or video marketing or image or even by e-mail.
3. Learn From Previous Ramadan Digital Marketing Campaigns
Online store owners or brands must periodically review the reports, figures, and analysis provided by Google or your social media, which show you a set of numbers and insights.
Such insights will help you better understand the impact of your advertising campaigns as well as the various activities you do on these platforms, like Facebook, Instagram, YouTube, Snapchat, and Twitter.
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4. Change Your store Into Ramadan’s Theme
Your targeted audience should be aware of your digital marketing campaigns as well as your advertising campaigns, whether on your e-store, blog, or your accounts on various social networking platforms, in the spirit of the holy month of Ramadan.
Such an approach will increase your interaction with your content during the month, which will automatically make your e-marketing campaigns, ad campaigns, blog, or business successful during Ramadan.
Retailers or brands who have private accounts for their business on various social media platforms (Facebook, Twitter, YouTube, LinkedIn, Snape, and Instagram).
Or even various online publishers who are interested in different businesses can tell their audience about the atmosphere of Ramadan through several ways, perhaps the most important of which are:
- Appear through the store or website of your business in a different way that reflects the atmosphere of Ramadan.
- Include symbols of the month of Ramadan,
For example, and not limited to, the lantern or the crescent of Ramadan, or any of those related to the minds of the store customers in the month of Ramadan; in the logo of your site or store or business. 🌙
- Rely on or using different colors and different forms of your online store or business website in a way that suits the Ramadan atmosphere and helps the audience to feel the distinctive Ramadan atmosphere.
5. Write in Topics Related to Ramadan
The content that you provide to your audience during the month of Ramadan must be relevant to the holy month.
In your personal accounts, you can share with your audience content relevant to Ramadan or specific tips for fasting during the month, or useful information related to Ramadan in order to increase interaction.
In addition, it can make sense in turning a potential audience who are on your own accounts on social networking platforms an actual audience for the store, as well as can transform them into your store and showcase your services and products.
6. Start Testing and Analyzing Campaigns in the Early Days
It is also essential in the early days of Ramadan to test and analyze your digital marketing campaigns whether online or by relying on different social networking platforms including Facebook, Instagram, YouTube, Snapchat, and Twitter.
Video or even email in order to determine when audiences or target audiences are more likely to engage with your marketing and promotional campaigns during Ramadan and then allocate these specific times to show your overall advertising and marketing campaigns.
7. Take Advantage of the Trends in Ramadan
It is highly recommended to take advantage of Ramadan’s trends, which has been largely suspended with the public during the month of Ramadan, whether in serials, programs, or even advertisements during the month; in your marketing campaigns during the month of Ramadan.
The use of “trend” in marketing content, video marketing, or even e-mail will connect your current and potential audience to what you share, relate to, and interact with as well, serving your advertising campaigns and helping you increase audience engagement with your platform, store or brand.
8. Focus on Video Marketing 📼📹
The focus on video marketing is great during the holy month of Ramadan, as reports and studies show that viewership rates achieve the highest rates during Ramadan digital marketing.
Therefore, it is recommended that you produce promotional videos and advertisements for your store, site, or platform or even your brand for viewing on websites or on YouTube.
This will also increase the number of users interacting with the content provided through you and thus be influenced by the services provided by them, and if they are not familiar with your brand or store.
You can promote this video with paid promotion through Google or even Facebook or any of the famous advertising and promotional platforms that help spread viral content.
Videos may be short like this one 👇
— جبل عمر | Jabal Omar (@Jabal_Omar_SA) May 6, 2019
Or long, like this one 👇
— آرام الإحسان (@aramshows) May 25, 2019
9. Introduce More Offers and Discounts
It is also essential to focus on offering more offers and discounts on your products or services significantly during the month of Ramadan.
One of the factors that are required during the events is that the various commercial activities offer discount coupons or competitions and other offers that pay more to the public To make a purchase and transfer decision.
10. Create an Email Campaign to Congratulate Your Customers by Ramadan
One of the most important tips for e-marketing during the month of Ramadan is to create an e-mail campaign to congratulate all your customers by Ramadan at different times of the month.
You can inform them of the discounts offered by you on the occasion of the month of Ramadan as well as the occasion of the coming of the feast, but this will be at the end of the month of Ramadan.
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Back to You
In this article, we tried to put a full guide to all retailers, brands, online stores, or website owners in how to push your sales and conversion rate for your site during Ramadan by showcasing the top 10 digital marketing tips that help you grow your business.
Let us know what you think in the comments below!