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After starting a business, the last thing you want is seeing it stagnate at any one time, right? If anything, you want your brand to become a household name or even become popular internationally. Well, it’s the dream of every entrepreneur to grow their venture and get it to levels they had once envisioned, preferably in the shortest time possible. Of course, no particular magic pill or portion is available to help you achieve this overnight, but one thing is for sure, it’s a world of technology and one of the best ways to take your business forward in this generation is to embrace technology. And speaking of tech, e-commerce is a great tool that you can use to see your business soar to greater heights.
Whether you’re considering starting your new venture or you have a business up and running already, you probably know that there is a lot of competition that you have to keep up with. The good news is that the internet has made it easier for entrepreneurs when it comes to sales and marketing. It allows you to reach out to as many of your prospects as possible, allowing you to build your brand in an even stronger way. Operating a business physically limits you to a geographical area but with the internet, you are likely to have more people interested in and purchasing your goods and services as they also recommend them to others. Without further ado, here are some tips on how to grow your business through E-commerce.
Create a stunning e-commerce website
To grow your business through e-commerce, you will obviously need an online platform through which your clients will be buying the products that you have to offer. Before you even start engaging in active marketing campaigns, you’ll have to build a powerful and engaging website that will convert as many visitors as possible into sales. For this to happen, internet marketing professionals at Edge Online say that you will want to invest in professional web design and employ experts in organic search engine optimization so it ranks high in search results to enable it to reach out to as many prospects as possible online. In other words, most of your internet marketing efforts will rely on your rank on search engines and how great your website design is.
Use Stunning Videos
When you have an e-commerce website, using videos with the appropriate, informative, and humorous content in your marketing campaign is a huge plus for your business. The best thing about it is that visual content is great at capturing attention, I mean, who doesn’t love videos? Compared to textual content, videos are considered to have a higher return on investment according to many online marketing experts. You give consumers what it is that they are attracted to and they will return the favor. Visual images stick longer in people’s minds and consumers will likely remember much of what they see than what they read.
Through videos, clients will be able to engage with you and purchase your product as long as the content is convincing and well-thought. In videos, you can be able to explain and demonstrate how a certain product works or is used other than having your customers read a manual that they might not be able to follow to the end. You can create several videos designed to promote your products or services and share them throughout your social media handles as well as your youtube channel. Your promotional video might even go viral so make sure you link it back to your business website.
Have multiple payment options
One thing that can greatly affect the Return On Investment of your business is the payment options available on your e-commerce site. Providing limited payment options will lock out a considerable number of prospective clients who would have otherwise made a great impact on your business. It’s best to have a variety of payment options such as credit and debit cards, master cards and visas to cover a wide range of consumers. In addition to these, you may also consider online payment modes such as Paypal, Neteller, and Pioneer, or even cryptocurrency
Use post-purchase automation
Marketing automation is very crucial for any entrepreneur in E-commerce. It’s actually the reason why some online businesses are way ahead of others. It is a form of marketing designed to make customers and prospects want to come back because they realize that you value them by constantly reminding them of your products and services. And no matter how long it’s going to take them to come back and purchase another product, it is really an effort worth the while. The strategy uses the principle of persuasion and provided you have the right automation software all it takes is to set automatic yet personalized messages, emails, and alerts that are sent to customers long after they visit your site or purchase something.
Use discount deals and offers
Economic times are tough and most consumers are spending hours on the internet looking for ways they can save money on their purchases. As an entrepreneur, this is something you can take advantage of to maximize your sales and improve your ROI. In addition to providing a percentage discount off certain products on your site, you could also use the “buy one get one free” technique, which has been used since before the internet was discovered, yet it still attracts customers to date. You could also use limited-time discount offers such as the famous “Black Friday”, which improve your likelihood of making more sales as clients will want to purchase items before the period elapses. Discounts are a good way to attract new clients while maintaining your existing ones and motivating them to make new purchases. It’s human nature, and most of them will keep visiting your site for the latest offers and discount deals. Clients are of great importance to the growth of your business.
Pay more attention to your existing customers
Truth be told, existing customers are major players in sustaining a business. However, many business owners are tempted to focusing more on getting new clients. Well, this may not be a bad idea, but it’s important to note that your existing or loyal customers are the reason you are where you are. They’ve also interacted with your product for quite some time and by improving their experience, they can easily bring in more business through referrals to one-time buyers and even more new loyal customers.
With the ever-advancing technology, times have changed and the average consumer of today spends most of their time online. Whether you’re selling products or you’re in the service industry, you just have to maintain a good online presence as an entrepreneur in this age and day. Most importantly, the growth of your business will largely depend on the marketing strategies you put in place. The above are just a few of the many ways you can use e-commerce to grow your business.
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