Why Must Your Online Store Have an eCommerce Blog?

eCommerce blog is now the gateway for any vendor, retailer, entrepreneur, or even an ordinary person who wishes to start an online business to own an online store or website to display any legally accepted products and services.

But it is difficult to establish a successful online store with a successful eCommerce blog, with all the elements and factors of success that help the store to progress and achieve the highest sales and profits.

An eCommerce blog can help achieve this. Starting and growing a successful blog for a website is a guaranteed way to generate traffic from interested, relevant audiences who are likely to take your advice on purchasing a product or service, whether it’s yours or a recommendation.

In this article, we will discover how to start and grow an eCommerce blog for your online store, how to rank your blog, and how to measure its success.

  • What Is a Blog?
  • What is an eCommerce Blog?
  • Reasons to Have a Blog for Your Store
  • Benefits of Owning an eCommerce Blog on Your Store
  • Find What People Are Searching For
  • Measure Your Success
  • Make Your Site Ranks
  • 5 Practical eCommerce Blogging Trends You Really Need to Follow in 2022
  • Conclusion

In a number of the previous series of articles on our blog, we have emphasized the eCommerce code of the best online store development company in the Middle East. Success in eCommerce is difficult for anyone to achieve, it is a difficult and complex process.

eCommerce involves a variety of operations and integrated systems that work together to reach the desired success.

Having a successful eCommerce blog enables you to achieve the desired goals, whether maximizing product sales, increasing store conversion rates, or increasing customer loyalty to the product or service you provide.

It requires a set of components to work in full homogeneity in order to reach the required results in the end.

Through this article, you will learn and discover why your online store must have a private blog that articulates all topics related to the eCommerce field. Just take a deep breath and enjoy our informative journey.

Perhaps one of the most important factors necessary to improve a successful store or website is to have a special eCommerce blog for this online store or website.

👉 Read Also: How to Create a Successful Online Store Easy and Fast with ExpandCart

In this blog, you can write on many topics in relation to the products or services provided through your store or website. Such an effort will help promote your store and serve store goals.

Accordingly, we will review in this article the store’s blogs, the impact of these blogs on the revenues of the stores, and the benefits of such blogs to the successful promotion of the store.

What Is a Blog?

A blog is a website that includes publications or posts arranged in reverse chronological sequence so that the visitor to this site finds the latest article first, than those earlier dated, and so on.

A blog, according to sociology and crowd psychology, is the most important means of publication in the hands of the populace, and one of the easiest methods of free expression, which enhanced the role of the World Wide Web — the Internet.

Blogging improved the view of freedom as a whole and became a means of global communication more effectively than before. Sociology views blogging and the e-mail service as the two most important services ever seen on the Internet.

What is an eCommerce Blog?

Blogging is one of the most important and influential internet applications in the world. It is an internet site that acts as an arena for expressing opinions and ideas to reach the largest audience. Blogs are usually managed through a well-known online content management system, where the publisher or blogger controls the nature of the content on which they are posted, such as posts, ideas, news, opinions, and other types of content.

To define eCommerce blogs, we can point out that they have many other functions than expressing personal opinions or publishing news and information. Blogs are also used to promote and advertise ideas, services, products, and anything else that can be marketed and promoted.

In addition, blogging can provide a very important feature; Archiving. Each new post that has been published or logged on the blog reserves a space within the blog itself, in which the reader can view the post at any time, even if the post was published a long time ago, as they are dated on the blog’s website.

Reasons to Have a Blog for Your Store

As we move into 2021, it continues to be true high-quality content that allows you to show your expertise and communicate with your customers from a place of authority.

Your content is also what search engines provide to searches online; so continuing to produce high-quality content is a must.

Creating content marketing or a blog is a way for you to create authority in your market to prove to your customers that you are the leader in your field.

You may have heard that blogs are dead, but this really couldn’t be further from the truth.

Good and valuable content can be seen as highly valuable and, by adding it to your store, you’re more likely to attract the attention of your potential customers. Also, you don’t have to think of your blog in the traditional sense.

Think of it more from the content point of view. Just like you would share details of your business or brand on social media, use your blog to create insights into your business.

For example, suppose you were selling hair bows for young girls aged 1-5 yrs, let’s say you could create a blog post with a video tutorial showing how to use the hair bow.

👉 Read Also: How to Launch a Comprehensive and Successful Online Store?!

You could also create a free download resource that lists the top 5 hair trends for young girls. You could create a post listing details about the bows, such as fabrics you use, or listing what makes your bows special.

What about a post to foster engagement and interaction?

You could create something where you post a few images of the different fabrics that you are thinking of creating the bows with, then get your customers to choose their favorites so that you could use them for your next product launch.

The possibilities are endless here, but the key is to create amazing value to wow your potential customers.

Benefits of Owning an eCommerce Blog on Your Store

In the previous paragraphs, we stressed that any online store that wants to succeed is absolutely in need of a special eCommerce blog that promotes the store, sells its services and products, and helps the current store visitors get deeper into the store, in order to enjoy the services offered and convert the potential audience into buying customers.

Benefits of owning an e-commerce blog

ECommerce website blog section offers a wide range of benefits to eCommerce owners; at the top of these advantages of eCommerce, blogs are the following.

1. Creating Brand Awareness of Your Store

Brand Awareness: a marketing term that describes the extent of consumer familiarity with a product just by its name.

One of the main advantages of having an online store blog is to promote the services and products offered by the store, regardless of the type of these services and products. It greatly helps to promote brand awareness of your services and products among visitors and web browsers in general by accessing articles related to the service you offer on your platform or online store.

2. Assisting the Existing Store Customers

The eCommerce blog for any website or online store that belongs to any of the service providers will help the existing customers of the site to know more closely and in-depth about the services provided by the store, the website, or even the service provider. It will also inform all customers of any developments or updates in the store or the services provided by it; thus, it plays an active role in creating loyalty to the brand, or online store, and maximizing the customer’s attachment to the store.

3. Converting Potential Customers into Buying Customers

eCommerce blogs help to reach as many potential customers as possible for the store, or brand in general. They also play a significant role in converting these potential customers into actual store customers, increasing the store sales.

4. Answering Frequently Asked Questions

Online store blogs can also include the Frequently Asked Questions (FAQs) about all the store details to help any customer, potential and existing, to understand the nature of the store more clearly and get answers to all their questions, quickly and accurately, by writing a detailed article on each of these common questions.

5. Elevating Your Store Ranking

One of the most important advantages of owning an online store blog is its role in making the store appear and rank on global search engines. This can be achieved by writing many articles, reports, and blogs related to the industry in which your online store works, which in turn will facilitate access to the store services and products by more visitors who are looking for similar services.

In this regard, we have to assert that the process of exporting your store to global search engines is not easy to accomplish. Competing for search engines has become very fierce among suppliers of services and trademarks. It has become a target, by itself,  for which people are ready to spend huge budgets.

6. Adding Simplicity

One of the key characteristics of blogs, regardless of their content, is that they do not require any knowledge of HTML. They are considered to be the easiest and simplest forms of web design in the world of the internet. Store owners and service providers can use WordPress to create their own blogs, as it is the most common platform in the world.

Find What People Are Searching for

To begin a blog, you need to find out what people are searching for online. You can do that through Google’s free keyword tool.

All you need to do is sign up for free to the Google Ads platform. How to sign up for Google Ads is outlined in the Income Activators Marketing Section.

You are also shown how to use a Google Keyword Planner to see what people are searching for online. You can do that by typing in any search term you’d like just like you would when you are searching online for something.

Read more about Google Ads conversion tracking and learn how to make the utmost use of it.

Benefits of Keyword Planner
Benefits of Keyword Planner

For example, you can see how many users per month type in the keyword phrase “wedding ceremonies”; now, when I click on the search button, it shows me that the search term “wedding ceremonies” is being searched for X million times per month.

It also shows how much advertisers are willing to pay for someone that searches for those keywords. In this case, an advertiser would pay Google around $xx for someone searching online to click on their ad to get to their website.

You can also see who these advertisers are, as the keyword phrase is linked to the Google search results. Google allows you to place their advertiser ads for free on your website and pays you a percentage of what the advertiser pays them when someone from your website clicks on these ads.

However, your income activator program has its own pay-per-click program, where you can add your own advertisers and receive 100% of the click revenue.

Income activator’s pay-per-click program can be added to any website so you can have a website about anything you want as long as there are people searching for that keyword phrase online.

Also, the income activators marketing section tells you everything you need to know about how to select the right keyword phrase for your website.

By focusing your website on a specific keyword phrase, you will know what people are searching for online to get to your website, which makes it easier for you to provide the information they’re looking for, and provide good recommendations to your visitors to companies that will pay you for your leads.

In addition, an income activator allows you to provide a company with better-qualified leads.

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Measure Your Success

For purpose of measuring how successful your blog marketing is, you have first to determine what you are going to track.

Thus, put a goal; is it transactions, revenue traffic, social shares, or links to content?

As soon as you determine this, it is then simpler to verify how good is your blog indeed performing.

We will consider here three tools that you should implement to monitor, measure, and track the success of your website content.

  1. Google Analytics

Google Analytics is a free tool, prevalent, and user-friendly, and it allows you to access a wide range of data. But, what data will you access? As a beginning, you may measure the functioning of your site content.

 

Shopping behavior analysis rendered by Google analytics
Shopping behavior analysis rendered by Google analytics

You could view which parts are doing well, and which parts aren’t going so well. Accordingly, you can alter your approach to bring those parts in compliance with the best performance.

You can also display the bounce rate. If you have a site with a high bounce rate, you might find the reason. If it is around 80 – 90 % probably you can mitigate this down.

In addition, you can view the ROI and operations data, and, thus, the way the content is exactly affecting the revenue you gain from the business.

  1. Buzzsumo

There are free and paid editions of Buzzsumo tool. Apparently, you need to pay more, to gain more.

Buzzsumo allows you access to engagement. You can insert the domain name of your blog, or website, right into the tool and it will display which part of the content has the highest performance.

 

Engagement analysis as shown by Buzzsumo
Engagement analysis as shown by Buzzsumo

It does not depend on links; it works on social shares.

Also, it enables you to review your backlink data, to find where your site is getting links from.

At your blog or site, there is a specific part of the content you desire to track.

Also, you can arrange a media monitor.

In this case, enter your brand name and it will show a signal to you on all external sites that featured you and reference your branding, which would be beneficial if you are searching for coverage.

  1. Keyword Explorer

Keyword Explorer, a tool from Moz, is a proof of the significance of having content and SEO tool, and how good would they co-work together.

 

A keyword analysis made by Keyword Explorer
A keyword “backpacks” analysis made by Keyword Explorer

 

This tool makes you able to monitor and track phrases and keywords, while you are writing blog posts or web copy. It displays the oscillations in rankings, where those parts are placed in the search engines, in addition to exploring many other search engines and various devices as well.

Make Your Site Ranks

Web blog offers online stores with a lot of SEO advantages. To help your store get ranked, based on search words most related to your products, a situation that would drive higher revenue.

Normally, the content marketing team will apply several tools to carry out keyword research, which helps verify the most beneficial opportunity to catch a phrase that should be targeted.

Normally, it is not acceptable for the store home page to have a heading such as “which T-shirt should I purchase this summer?” A blog can normally do so. Also, the blog allows you to reply to clients’, or potential clients’, vital questions.

Writing a blog headed by a keyword-oriented title, plus the applicable and helpful information, lends you a greater probability of ranking that will capture leads who could be entering their inquiries right into the Google search engine.

To get optimum outcomes, permeate your blog writings with high-trend keywords.

By doing so, you will drive more backlinks to your online store, as you share your new posts on the profiles at social networks, which will by far improve the store’s SEO.

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5 Practical eCommerce Blogging Trends You Really Need to Follow in 2022

Blogs can be incredibly effective at generating leads. It’s so effective that B2B companies with blogs report 67 percent more leads than those without. This is because of the social media and Google phenomenon, since people may not talk about companies on a regular basis, but they conduct at least a dozen searches every day, share useful articles with their friends, and discuss current events.

Trend #1: Lengthy Articles

Although just a few marketers publish posts longer than 2000 words, these bloggers claim that their content performs twice as well as the average piece of 1150 words. As a result, we can deduce that the longer a publication is, the better it performs. Big-commerce blogs are starting to rise more and more nowadays.

Trend #2: Frequency Is the New Black

Successful eCommerce blog examples, according to Social Media Examiner, are blogs that post every day and receive 5 times more traffic than those that don’t. Regular interaction is one of the most reliable methods for establishing a steady stream of high-volume traffic.
Consider that marketers who emphasize blogging activities are 13 times more likely to get a favorable return on investment.

Trend #3: More Effort & Time Into Each Post

Overall, the tips for top eCommerce blogs revolve around “effort”. The ‌time influencers and bloggers devote to creating content has increased. What’s certain is that effort pays off, as copywriters who work on an article for 6+ hours report higher results than those who don’t.

Personalization of content is demanded by both search engines and people. To ensure that your post can appeal to a specific type of readership, you must conduct more research. Especially in blog commerce, working with buyer personas to segment your audience and psychographic targeting to customize your content are both parts of this process.

Trend #4: Unique Content for eCommerce Blog

Users aren’t seeking anything that has been re-posted 20 times with slightly changed phrasing. Active readers who consume information daily and are highly engaged seek ‌pieces that give them unique expertise and perspectives. You have to dig for hot eCommerce blog ideas and interesting eCommerce blog topics.

People nowadays are busy and overburdened with knowledge. They don’t have time for meaningless information where they can’t find anything useful. As a result, you should consider their requirements and supply the appropriate answer.

👉 Read Also: Copywriting | What is Copywriting, Types, and Formulas?

Trend #5: A Blogger’s Bestie Is an Editor

Almost half of the users admit to skimming over content and eCommerce blog post ideas. This means that to interest the viewer by scanning your text, you must make your writing as concise as possible and polish your content so that it is easily completed. Working with editors allows copywriters to engage more leads and customize their material even more precisely to meet the needs of their users, and of course, increase eCommerce blog benefits.

Conclusion

Here we are, almost at the end of our journey. In my opinion, whether you have an online or a brick-and-mortar store, you should start writing your own marketing blog. Writing is hard, believe me, I know. But, people say, beautiful things never come easy! Success is beautiful, and it will cost you time, effort, and dedication.

Definitely, you are willing to invest both your time and effort into attracting more traffic to your online store. To achieve this goal, blog writing is one of the best efficient conventional methods.

Attaching a blog to your online store will highly build up the content amount your store contains. Your store will gain a higher index, while you create more content; accordingly, more sales prospects will click their way organically to your online store.

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