An attractive design for your website and a layout that captures the attention are crucial nowadays, especially with dozens of e-commerce websites that are being introduced every day to us bombarding our attention, that’s why you really get to care about the design before wanting customers to pay attention to your online store.
So, one could wonder, how many of the websites really do the trick in terms of design and layout?
It’s sad when website owners let go of the design and overlooking the importance of researching the latest trends in e-commerce so that they miss a guaranteed chance to deliver more sales conversions.
That’s why it’s important to take care of all details and design an experience that truly captivates the customers and retains them, while fully leveraging the offerings of an e-commerce website.
So it comes down to the ‘customer experience’ as customers pay attention to the design that decides whether or not they could expect a fun and appealing shopping experience. You could easily make sure your store sells well by focusing on the latest design trends and having a great UX design on your website.
Here is how your e-commerce store could look like:
Best E-Commerce Website Designs
One of the best e-commerce websites is the New York Times website. Its modern, minimalistic and simple style makes a joyful user experience.
They use less image and more information the customer can relate to, especially when it comes to navigation that has less clutter and excellent relevance, making it an effective & successful website design.
Rebecca Atwood store is an example of quite an engaging website experience with an unlikely experience, different from any average ecommerce website where it does not stress discounts and promotional graphics.
So it’s basically creativity in its simplest form where it seems like a journey throughout the website rather than a prompt to just buy their products.
Usually buying a pair of spectacles is not that much fun, that’s why, to our surprise, we found the buying experience truly fun and profound, while presenting you with what works with other people and ultimately recommending what works for you, all of which is done in simple yet an attractive way.
Usually, graphics alone do not represent the design of the e-commerce website, but with Baron Fig, the designs complement nicely the overall layout of the website, with fun and attractive phrases with color elements making the whole store stand out, that’s why it’s a definite head-turner when you seek e-commerce designs for inspiration.
Did those website deisngs inspire you?
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The world is going for minimalising its digital cluttery life. And Allbirds are certainly doing it right. We’ve mentioned Allbirds in Sustainable Packaging: Providing Products With Value [Examples] since they use sustainable material inside and out, you can read more about it in the mentioned link.
With an emphasis on superb designs, Storm Watches has succeeded to maintain a design that exudes nothing but great interface colors that bring modern design application to its e-commerce storefront with a dedicated section for all its watches with corresponding color template, that’s why it made its way to the top of our favorite e-commerce design websites.
This is an e-commerce website with a strong brand identity that you could see shining boldly. It loads in a very cool and entertaining way, we inserted the link you can check it.
The creative founders made their coffee-selling website with intuitive designs and a highly engaging interface, leaving you with nothing but wanting to further explore the website.
This is a neat example of how an e-commerce website should be. Bliss, the skincare brand, with a beautiful attractive design for their audience that’s mostly consisting of women. They depend on interesting and bright imagery that sets the mood for a consistent brand tone.
A Danish e-commerce store that celebrates love for chocolate in almost every corner of it, with a theme that reflects colors for chocolate lovers to admire in a unique fashion and a design that has chocolate presented in a nice way that engages and appeals to chocolate lovers.
A must-visit if you want to truly see a unique e-commerce design!
The name applies to the design of the website too, where the brand’s personality is well designed and incorporated into the overall theme of the website, with a quite challenging feature that introduces social media feed into the website without compromising the website performance.
Being built around simplicity makes the customers stick longer and promotes solid loyalty.
We hope the above designs have inspired you, and we know that it isn’t easy to pick a winner since the competition was hard.
That’s why we’re leaving that decision to you. 😉
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Of course, there could be other e-commerce websites that we could have missed on, especially with the introduction of many others every here and then. Let us know your opinions and which style you’re planning to inspire from on your next eCommerce store?