Tired of creating content that seldom ranks? It’s frustrating when you have put all that effort into your piece of content to finally find out that you’re low on traffic. Here is a practical guide to help you master the game of SEO to rank and drive traffic to your website like never before.
What is SEO Content?
It’s the content that is created with the purpose of driving stream of traffic into your website.
But what would this content be?
This could be web pages, sales page, infographics or blog articles or any website content that makes use of keywords, backlinks, certain format, and other elements that when optimized well could create the desired reach, engagement and ideally conversions and sales that fulfill your goals.
SEO is one of the top tactics in your marketing tools disposal to drive success to your online web business. It’s quite useful for customer acquisition and retention when done right. That’s why it’s crucial to use SEO especially with the current competition that is continuously growing bigger and more tough as they compete for ranking in search engines.
Preparing your website to be SEO friendly will undoubtedly help you acquire and maintain a stream of high-quality traffic which is what an online business would want eventually.
How this could work? It’s not just keywords to show up in the first search results in the search engines, but it’s rather the quality and type of SEO content that you create for your visitors and search engines alike.
Top Tips To Create Content for SEO in 2020
Read on for the steps that will help you create content that’s SEO friendly to achieve the increase your desire for your website:
The Content quality
Google could easily detect quality content from one that is not really that’s good. Quality here means that the information present on your website matches the users’ queries and give them what they want. Moreover, it reduces the time users resort to other websites when they don’t find what they are looking for on your website.
Yet another component of a good SEO practice is the images you include within your content, and that’s for 2 reasons: The first is that it enhances the user experience by providing visual stimulation that minimizes boredom, the second is being that additional understanding images provide when it complements text, so you get your info from both text and visuals.
Keywords, that one is important from the very beginning, before you even start writing your content, so invest some time and effort in finding a keyword that would work by using keyword planning tools to find out what is the most common keyword people are looking for one google. Such a tool will make sure your content is maximally optimized for SEO.
Using headings that hook
It comes down to readability and how easy your content could be consumed. Both headings and subheadings are very important for content optimization for SEO, this is due to the fact that nowadays attention spans are getting shorter, besides allowing for the option of skimming through the article for people who don’t have much time to read the whole thing.
Then comes shareability: People like to share content that is easily read, and keywords in your headings and subheadings could act as an indicator for the type of information in your piece of content. Another reason is for the search engines where they recognize their formatting and learn which part of them is important.
Readable and simple
Fancy and complicated words are not favorable here, as they might possibly increase the ambiguity of the content’s desired message, which might drive the reader away. All the customers want is finding answers and content that are relatable and relevant to their questions, so be direct by answering them in a simple manner that is free of confusion.
Optimal article length
Nowadays longer content alone is not enough; you might need to mix it up with other types of content that provide value and are relatable to customer’s questions because that’s what ultimately decides how you rank on search engines.
It’s useful to use Google Analytics to see which amongst your pieces have been performing well in terms of engagement, was it a shorter or a longer one? What kind of engagement was it; was it a long reading time? Or maybe it was content that generated conversations and comments?
Skim through the analytics to decide which tactics you could come up with that could be applied to your next pieces of content, and then see if they could yield the same results, then iterate.
Link back to your existing content
One of the guaranteed ways to get your SEO content ranking is your backlinks to content both internally and externally, meaning that putting links to your existing content, a process that encourages customers to see more of your website content and also helping search engines find it as well.
As for external links, linking to other reputable websites also help increase the credibility of your content, and that’s for 2 reasons: The first being the fact is linking to other good resources that could further answer the visitors’ queries, the second is further strengthening your credibility through citation of trusted external sources.
As SEO is evolving every day, you should be paying attention to the SEO latest trends and guidelines to make sure that your content stays highly optimized to drive the traffic that you want. So, make sure that you cover all the above points to ensure that your website meets the requirements for search engines.
Always remember to consider the demands and needs of the audience, which are necessary for better SEO strategies in 2020. Offer your readers with high-quality and engaging content that caters to the website needs while still answering their questions.
Always remember that the needs of your audience come first, where you offer your readers with content that caters to their needs and are in line with your website requirements as well. Make sure your plan and select your keywords and include them in proper formatting that still benefits your readers.
So, there you go, now you are ready to create highly engaging content that will make your website ranking skyrocket!
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