What a bother to sit at your desk and stare at your laptop a long time trying to write just one perfect email subject line and text that really convert!!! This gets even more difficult if you have to do this every day.
Hmm… Are there some secret email copywriting tricks to ease writing professional emails?
Fortunately, yes. In this article, we’re going to share with you some powerful email marketing copywriting techniques that would double your email open rates and get you high conversion rates.
Follow up these techniques — we’re sure that results will really surprise you.
Here is a Brief List of the Best 5 Email Copywriting Tips for High-converting Emails
- Spend Extra Time Perfecting Your Email Subject Line
- Personalize, Personalize, and Personalize Again
- Hit the Point and Keep Your Email Short and Concise
- Use Emotion to Spur Your Subscribers to Take an Action
- Include a Clear and Simple Call-to-Action
Shall we begin explaining in more detail?
5 Killer Email Copywriting Techniques
1. Spend Extra Time Perfecting Your Email Subject Line
You may find an ugly and old box, you will never think of opening it even though it may be full of jewelry.
What a loss!
Same as your marketing emails, it doesn’t matter how excellent your emails are if your subscribers never open them. So, crafting a great subject line is the key to get your emails read.
Actually, there are countless tips that can help. Here are some of them:
- Make your email subject line short and sweet: Emails are now opened more on a mobile than a desktop. So, if your email subject lines are too long, they’ll get cut off. Make sure to remove any words matter less and also remove frivolous details.
Here is an example from my own email box. What do you think of it?
I’m sure it doesn’t appeal to you. ?
- Use your name: People want to deal with humans, not machines. Be as human as you can when writing your name in the subject line. And never use “email@example.com.” An analysis of various email marketing campaigns across the ‘Pinpointe’ system showed that emails’ subject line that included the first name of the sender can improve the net open rate by 15% – 35% (or more), with a similar lift in click-through rates. ?
- Call your recipient’s name: It’s not a secret that we all love the sound of our own names. Also, we need to feel special and that we are not just ordinary subscribers in an email list. Research has shown that email subject lines that included the recipient’s first name had higher click-through rates than emails that did not.
I really love how Anghami, the music streaming platform, calls my name when sending any emails since the first welcome email they sent me. ?
- Excite the reader’s curiosity and FOMO: Writing a catchy email subject line with some sense of mystery can result in a higher open rate. But make sure the subject line still aligns with your brand to avoid seeing your emails as spam.
Here are 2 examples of good email copywriting.
Bonus! Check this fabulous infographic that includes 210+ email subject lines to inspire you. Wow, just reading some titles makes me excited.
2. Personalize, Personalize, and Personalize Again
‘Emails’ are the most popular digital channel for personalization with over three-quarters of marketers using personalization in their email campaigns, especially in email content (73%). So, we can say that we are living in an era of personalization.
Nothing is better than reaching each subscriber of your email lists as if they’re someone you know, like a trusted friend. You call them by name, provide them with messages they love, and deliver content that’s perfectly tailored to meet their needs. As a result, you get the most of your email marketing strategy and the highest email CTA.
Let’s take a look at a real success story…
Case Study! Lands’ End, the American clothing and home décor retailer, has partnered with ‘Data Axle’ to drive email revenue and boost engagement that could result in customer loyalty and long-term revenue growth.
The bottom-line strategy of the executed email marketing campaign was “Personalization,” by speaking directly to the brand’s consumers, focusing on their unique characteristics, preferences, and behavior, implementing eCommerce email designs that adapt automatically to various screen sizes (mobile, desktop, etc.).
Ultimately, the Lands’ End eCommerce platform managed to re-engage its inactive audience and saw a 17% increase in revenue. Its email campaigns achieved an average click-to-open rate of more than double that of promotional messages, and a 5% increase in clicks.
So, how can you put this into action?
According to research by litmus, three-fourths of marketers personalize the email subject line and the primary content block of the email. But there are more areas that marketers personalize in their emails. Check the below image.
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3. Hit the Point and Keep Your Email Short and Concise
Novel-length emails are always being ignored because no one wants to wade through long and convoluted sentences to figure out what you’re offering, nor do they have the time. So, it’s no surprise that lengthy emails have low response rates.
The best way to craft concise and effective email writing is to understand the two significant components of an email marketing copy — your main selling point and the response you want. It should answer these questions:
- Who are you? (In case they don’t know you.)
- What are you offering?
- Why recipients should respond to you and take action?
- When do you need the response?
Try also these tricks that help you keep your emails short:
- Set a length limit for all your emails before you start writing to control your verbosity. A study by Boomerang showed that emails between 50 and 125 words get the best response rates.
- After writing your email copy, take a few minutes to read what you’ve just written. Email preview helps to check for grammatical errors, cut unnecessary words, and rewrite nonclear sentences.
- Focus on having one clearly stated goal for each email to increase the likelihood that your recipient will read and respond with the desired action. Only one goal per article is pretty enough.
4. Use Emotion to Spur Your Subscribers to Take an Action
As the old saying goes that people buy on emotion and justify their purchase with logic. Emotion is one of the key drivers of action in humans. And if you want your email copywriting to convert, infusing your email copy with emotion is one of the best ways to increase your sales.
There are a few ways to add more emotion to your email copy, which include the following:
- Call out pain points to excite both fear and empathy.
- Offer your leads something of value for free and mention the value of this free gift in your email copy.
- Use emotionally charged words so you can actually inspire them to feel those emotions themselves. This can give you a substantial and superpower edge when it’s time to motivate your audience to buy.
There are many sales email examples that use emotions. Here is an example from Casper, the award-winning mattresses retailer.
5. Include a Clear and Simple Call-to-Action
What is CTA?
CTA stands for call-to-action — it’s a small sentence that encourages the audience to do something depending on your business/marketing goal. CTAs help a business convert a visitor or reader into a lead for the sales team.
It can be tempting to fill an email with multiple call-to-actions (CTAs) in the hopes that your subscribers will hit at least one of them.
But in fact, if you give your subscribers too many buttons and links to click, they probably will not click any of them because that will distract them from the main goal of your email.
Your email copy should be simple and you should include a maximum of one or two CTAs that clearly state what you want your subscribers to do. Remember! readers don’t have enough time for getting deep into your email details, you have just a few seconds.
Here are some of the best practices to create CTAs that your audience can’t help but click:
- CTA Text: Use CTAs that feature striking, action-oriented text. Substitute boring words like “sign” and “submit” for more action-packed words like “try,” “get,” and “reserve.” Make sure to link CTAs with specific text relating to your offer (e.g., Take This Course, Try Our Free Session, Reserve Your Seat).
- CTA Length: Keep your CTA button text to two or five words maximum.
- CTA Color: Give careful consideration to your CTA button colors. Commonly, green and orange buttons are the best but ultimately though it will depend on your website design. Check out this amazing color psychology infographic to learn more about this.
- CTA Wording: Constructing a sense of urgency in your CTAs can yield impressive click-through rates (e.g., Sign Up and Get 30% Off Today Only – Just 1 Day Left, Save Your Seat). Even just adding “NOW” builds a sense of urgency for users as well.
Most of the time, crafting an effective email copy that converts could be an overwhelming and time-consuming task. Don’t panic! This sounds familiar to almost all marketers. With a little practice and a few of the above-mentioned tips, you can transform your email marketing campaign into an invisible salesperson that sells more of your products/services.
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