In a previous article, we have explored some of the most efficient tips and tricks to boost your marketing efforts using Instagram marketing and how to make the best use of this lucrative platform, and today we continue the rest of what works best to maximize your presence and increase your conversions. To refer to the first part you can go here.
Now, we will continue showcasing the top ideas and tips that will help you effectively market your online store. Here you are the rest tips:
Instagram Marketing Tip #8: Create a solid Instagram Content Strategy
To succeed in your Instagram marketing efforts, you will need content that is both valuable and relevant so that you make sure you are able to grab the attention of your audience, so you will be needing to identify what type of content does the trick.
So, say for example that you want to raise awareness about your products, so that way you would focus on posting more photos and videos that are related to such products. If you would want to raise awareness about your work environment, you could focus on promoting the work culture and give your audience behind the scenes glimpse.
So, depending on what you want to get from promoting your business on Instagram, you could adapt your content accordingly, even if that means having a mixture of content that is created by your brand and user-generated content.
Instagram Marketing Tip #9: Early content creation
A challenge that many businesses face with Instagram marketing is posting consistently. However, consistency is integral if you want to see real-world results. One way to combat this problem is to do some additional planning and create your content at least one month in advance. There are a few things or steps to keep in mind when doing so:
Posting consistently is one of the challenges that companies have when they decide to embrace Instagram marketing, which is important so that you are able to see real-world results. One solution to this is preparing in advance content for at least one month; here are some tips to pay attention to while doing so:
Know What’s Coming
Planning in advance meaning knowing the upcoming events and planning your content around it, and that means all; your social media posts, your blog, your product promotions and so on. That way you are crafting content that is timely and relevant.
Take Care of the Editing
When you finish creating your content for Instagram such as the necessary writings, images or videos make sure to edit them on the spot. That way you avoid wasting time when you have to post the content.
Schedule it Out
You could use any of the many available tools to schedule your posts in advance as well, you don’t need to schedule all posts though; just the ones you feel are ready to be posted. This will, in turn, help you focus more on other important aspects of your marketing efforts.
Instagram Marketing Tip #10: Instagram as a Sales Funnel
This is how you can sell on Instagram; the platform is lucrative and is a great way to take your sales to the next level, you just need to know how to do so, as selling on Instagram is a bit different as you cannot add external links to the posts on Instagram.
Making sales on Instagram could be possible with the help of building a solid brand image using your Instagram profile, which could be done as follows:
Be Regularly Active
When employing Instagram marketing, activities there should be a part of your daily routines and efforts, as remaining logged into your Instagram, even if you are not posting every day so as to interact with content in your feed, follow others, and provide meaningful comments.
By being active on Instagram there is an opportunity that your account gets noticed by your audience, the thing that can positively help your business grow on Instagram.
Move Beyond Product Photos
Your Instagram account needs to maintain its aesthetics, despite the fact of maintaining your business, so you should be careful about how much product photos you are posting there.
Posting content that helps your followers understand what your vision is crucial, so as to clarify your company beliefs and aspirations, and what you want to provide them with. So if you stick to posting some inspirational quotes from time to time that could help increase the content engagement and gives your brand further attention.
Post Pictures with Real People
When you run a business that is product-oriented you have an opportunity showing them in action; meaning you could show people interacting with your products, which brings your fans a step further in the sales funnel, as they start imagining themselves using your products.
Besides, people tend to be more attracted to photos that seem real and organic rather than staged ones, and help gives your product a more authentic feel to it, which is in addition to giving them an insight about how your product looks like while getting to use it.
Tip #11: Create Instagram Contests
One of the most meaningful ways to interact with your audience is running an Instagram contest that includes some giveaways, it’s simple, it’s proven and a great way to push your marketing activities further.
It could take some time to learn how to run a winning Instagram contest, but it’s not that difficult and is worth it as you give your brand the exposure it needs and deserves.
The good news too is that running such kind of promotions has unlimited possibilities, here are three types that you could run:
- Like Contests
Like contests should only require the users to like your photo so that they could get a chance to win, the thing that does not require much do to be part of the contest, which eventually yields in more engagement.
- Comment Contests
While similar to a like contest, the difference is people should comment on a photo or a video to be part of the contest. This could immensely help you with targeted feedback while simultaneously increasing your post engagement.
- Photo Contests
As a highly popular form of a contest, the subscribing users should post a certain type of photo using a certain hashtag of your choice, which gives you a lot of exposure through the hashtag that you use.
Tip #12: Publish Instagram Stories
You could leverage Instagram stories which are a feature similar to Snapchat, leading ultimately to a wider audience by creating more original content that has a different form than regular posts.
Instagram is getting even more interactive as stories give them an additional way to be engaged with content that nothing less than great. It’s a feature that enables followers to share your content with others before it disappears, leading to people getting to notice your brand more.
With just a good idea and a bunch of tools, Instagram stories are created more easily without much prior preparation to get your media out there to your audience.
Also, since it’s not seen by as many people as posts are seen, it gives you room to experiment without risking lots of people seeing it until engagement tells you otherwise.
Tip #13: Create Engagement on Instagram
As a business owner, it’s crucial that you focus on creating an engaged following on Instagram. If your followers aren’t excited or eager to interact with your content, you won’t see a favorable return on your time investment. Let’s see what you can do to build an engaged Instagram community.
Having followers on Instagram is not enough, as you should keep your customers engaged and excited to interact with the content that you post, otherwise you won’t get the best return on the time that you have invested. Here is how to build the engaged community that you need:
Know Your Followers
Know your audience first so you could know how to serve them better. So, bear in mind even that you are posting great content on Instagram you won’t find success until it reaches the intended target audience.
This is why it’s worth it to invest effort in learning how to pinpoint your audience and study them and what appeals to them so that you could post more of it to them.
And don’t forget, the more effort you put into understanding, the better results you are going to get from your marketing efforts on Instagram.
Ask More Questions
Asking questions to your followers works great for increasing engagement. The reason being simple, people like to feel valued and heard.
Since your audience will like to feel heard and seen, asking questions could be a valuable asset at your disposal. To be specific, they would like to see that their opinions matter to you, and it could make all the difference in building an engaged community. To do so, it could be as simple as asking how their day was, or what they plan to do in the future. You may not get initially the response you were hoping, but in time things will start to change, as long as you are giving it the human touch that is much needed and is effective.
Stand Out from the Rest
Instagram is getting crowded where many brands are competing for your attention, that’s why you need to stand out in a unique way.
If you are a travel blogger, maybe you could share a travel tip that is unique to you. Sharing your experience or knowledge that is not available with anybody else is a great way to stand out from the rest.
So, if for example, you are a travel blogger, you could start sharing stories that are unique to you, sharing experience or knowledge that is only available through you is quite a good way to stand out from the rest. The more knowledge you share on your Instagram, the more value you bring to your page and to your followers.
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